Get ready to step into spring with a splash of color and a whole lot of joy! Frances Valentine is turning 10, and they’re celebrating in style—by teaming up with J.McLaughlin for a shoe collection that’s as vibrant as it is timeless. But here’s where it gets exciting: while the brand’s official anniversary falls on Valentine’s Day, the collection drops on February 17, giving us all something extra to look forward to. And this is the part most people miss—each of the 10 new styles in the collection represents a year of Frances Valentine’s journey, crafted from unique textures like raffia, leather, and suede. It’s a walk down memory lane, but with a fashionable twist!
Founded in 2016 by best friends Elyce Arons and the late Kate Spade, Frances Valentine has always been about infusing fashion with joy and personality. This collaboration with J.McLaughlin, a brand known for its enduring style since 1977, feels like a match made in footwear heaven. Elyce Arons, the brand’s CEO, puts it perfectly: ‘It’s rare to find a business partnership that is truly rooted in friendship, and that spirit is at the heart of this collaboration.’ The result? Shoes that are unapologetically colorful, joyful, and designed to make a statement.
But here’s where it gets controversial: While J.McLaughlin typically focuses on wardrobe staples like loafers and neutral-toned sneakers, this collection is all about bold, statement pieces. Think whimsical green beaded palm trees (inspired by J.McLaughlin’s iconic ‘Zebra Story’ print) adorning the Venus Heel, or the Betty Raffia Heel, which blends casual raffia with elegant gold accents. Is this a departure from J.McLaughlin’s classic aesthetic, or a refreshing evolution? We’ll let you decide.
Greg Unis, CEO of J.McLaughlin, sums it up: ‘These shoes are unapologetically fun.’ And fun they are—from the Reese Suede Slingback, perfect for transitioning from day to night, to the Taylor Buckle Heel, which marries classic textures with modern hues. Available exclusively at jmclaughlin.com, 55 retail stores, and both brands’ online platforms, these shoes range from $298 to $498. But the real question is: Which pair will you choose to celebrate Frances Valentine’s 10th anniversary in style?
Thought-provoking question for you: Do bold, statement shoes like these belong in every wardrobe, or are they better left for the fashion-forward few? Let us know in the comments—we’re all ears!
