The NBA's growing influence in the media landscape is a fascinating development, and it's not just about the games themselves. With NBCUniversal and Disney's recent deal to air an additional 11 NBA games this season, the league is further cementing its position as a powerhouse in the entertainment industry. This move is a strategic play for both parties, but it raises some interesting questions about the future of television and the entertainment business.
The NBA's Exposure and Ratings
The NBA's desire for maximum exposure is understandable. With ratings up last season and a lineup featuring the championship-defending New York Knicks and LeBron James in Philadelphia, the league is riding a wave of popularity. Broadcast TV provides a wide reach and a consistent audience, which is crucial for maintaining and building momentum. This deal ensures that the NBA can showcase its best games and continue to grow its fan base.
Predictability for Networks
For NBC and ABC, the NBA games offer a sense of predictability in an era of shifting entertainment preferences. While live sports may not draw the same high ratings as original entertainment programs, they provide a reliable and consistent draw for viewers. Advertisers, who are increasingly shifting their budgets to streaming, still value the reach and engagement that broadcast TV can offer. This deal ensures that the networks can maintain a strong sports presence and continue to attract advertisers.
The Squeeze on Hollywood
However, this deal has implications for Hollywood. As The Hollywood Reporter noted, the NBA games are replacing original network programming, which means fewer opportunities for creatives to reach audiences on broadcast TV. This is a significant concern, as original programming is often more lucrative for writers, actors, and other industry professionals. The replacement of reruns with live sports also means lower residuals for those involved in the production of those shows.
The broader trend of consolidation and the slow decline of entertainment on broadcast TV in favor of live sports is putting pressure on Hollywood's creative class. With the NBA deal locked in for a decade, and other leagues like the NFL, NHL, MLB, and PGA Tour also seeking renegotiations, there's a risk that billions more dollars will flow from Los Angeles production to the league offices on the east coast. This shift could have a significant impact on the entertainment industry, potentially leading to a further decline in the production of original content on broadcast TV.
The Lakers Connection
It's also interesting to note the connection between the NBA's growing influence and Bob Iger's post-Disney project, the Los Angeles Lakers. Iger's involvement in the team's sale suggests a personal interest in the league's success and a potential influence on the industry's future. This deal further cements the NBA's power and influence in the entertainment world.
In conclusion, the NBA's deal with NBCUniversal and Disney to air additional games this season is a strategic move that benefits both parties. However, it also highlights the ongoing squeeze on Hollywood's creative class and the potential implications for the future of broadcast TV. As the industry continues to evolve, the NBA's influence will likely continue to grow, shaping the landscape of entertainment in ways that are both fascinating and complex.
